When hired by a new business getting started or an existing one just looking to remodel their image, I always like to start with a really cool business card layout. For one, these days, you can get full-color business cards relativley cheap and it IS still oftentimes the "First Impression" your customer’s may have of your business and should NOT be overlooked.
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Besides some "trademark" logo style of lettering for the name I always like to augment the card/design with an eye catcher of some sort. This customer has a really cool, old 1947 Studebaker Pickup Truck under restoration as their future shop truck, so I thought I work it into the mix just to make them unique and help seperate their card from the rest of the fold.

Pressed for time I thought I would commission a friend and great cartoon-style graphic artist in his own right, Dan Burdeski at 3Deuce Speedshop to give me his version of the ‘47 so that I could make the best choice for my customer. In the end, that’s what it’s all about anyway making the customer happy. Turns out I did like Dan’s a little better than mine so I went with his, tweaked the color and added some interior and "Bang" a "Tooney-Baker".
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While I was working on the above artwork for their business cards, etc., they came across an old "backlit" electric sign lying around and asked what could be done (if anything) to reclaim it and save them a little money while providing a shingle for the front of their building.
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Surprisingly (these days) this customer actually first asked me if I would "Hand-Paint" the design on a new plastic pan face for the electric sign they were reclaiming. Now, while I’m fortunate enough to be able and willing to execute that type of old school service, I still felt compelled to at least explain to them that today, in most cases, it is far more efficient (read cheaper) to have their design produced digitally or via the computer. So I thought I would at least show them the difference in price and layout costs so they could make their own decision (pricing is on popup images).

As is most often the case in business, price rules!